What they asked
The team approached Chrysalis Marketing after an inconsistent social media performance with previous partners.
They wanted a more strategic, joined-up approach to their digital marketing, one that would reflect the product's premium quality, educate new customers, and ultimately drive growth across multiple channels.
What we did
We manage the full digital marketing ecosystem for St. Lawrence Gold, covering strategy and day-to-day execution.
This includes:
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Social media management, across Meta, LinkedIn and TikTok
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Email marketing with targeted flows and monthly campaigns
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Content creation, including copywriting, photography, video and design
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Paid advertising across Meta, TikTok and targeted trade publications
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Website management, including SEO, CRO and regular updates
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Blog writing and content strategy for organic growth
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Full e-commerce website rebuild to support B2C and trade customers
St. Lawrence Gold
St. Lawrence Gold is a Canadian maple syrup brand, renowned for producing high-quality, pure syrup from the Bas-Saint-Laurent region of Quebec, as well as premium honey sourced from around the world.
With ambitious growth plans for the UK market, they needed a consistent, confident digital presence that would cut through and support both brand awareness and sales.
