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  • Writer's pictureGemma Crosby

The importance of video marketing

It’s 2023 and if you’re not using video as part of your marketing strategy to promote your business or service, you’re missing out on a huge opportunity to reach your target audience, stand out from the competition, boost your web traffic and sales and ultimately improve your brand reputation.

Video marketing is one of the most powerful and effective marketing tools available to businesses today. It can be used to reach a wider audience, engage with customers on a deeper level, and boost conversions.

Still unconvinced about video marketing?

· 85% of businesses use video marketing

· Videos are shared 1200% more often than text and images combined

· 72% of consumers say that they've been convinced to buy a product or service after watching a video

· Videos are 50 times more likely to be seen on social media than text-only posts

Video marketing is a very powerful tool that can help businesses achieve their marketing goals. But how can you create effective video marketing campaigns? How can you start thinking about creating your first video and how should you share it?

Here’s our top tips for getting started with video content.

  1. Start with a clear goal in mind. What do you want to achieve? Increase brand awareness, generate leads, or boost sales? Once you know your goal, you can start to create content that will help you achieve it.

  2. Make sure your videos are high-quality. This doesn't mean that you need to spend a fortune on production values. But your videos should be clear, well-lit, and engaging.

  3. Tailor your videos to your target audience. What are their interests? What kind of content do they enjoy watching? Make sure your videos are relevant to your target audience and that they're interested in what you have to say.

  4. Promote your videos on social media. This is where most people will see your videos, so it's important to share them on the right platforms and use the right hashtags.

  5. Track what works. Don't forget to build into your plan a way to track videos and how well they are working for you. Are they helping to achieve your goals, are they providing leads, generating awareness or website traffic? Replicate what works and keep testing your ideas!

If you're not sure how to create effective video marketing campaigns, speak to Chrysalis Marketing. We can help guide you in creating your own content and build a successful video marketing campaign. We also work with professional video production companies that can create high-quality videos.

At Chrysalis Marketing we know how to create videos that are engaging informative and persuasive and help save you time and money by taking care of the entire process from production to promotion.


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